Increase in PPC CTR YoY on both site & foot traffic through 40 Midwest clinics.
Chicago PPC Agency
Creating cutting edge, strategy-driven campaigns that drive qualified leads.
Trusted by innovative brands in Chicago and across the nation
As a premier Google Ads partner, Logical Media Group's paid media team creates sophisticated campaigns utilizing the most up-to-date advancements in search advertising. Our Chicago PPC agency specializes in expanding your top funnel, and driving leads and sales to your business. We understand that simply driving leads alone is not a fair assessment of your paid search efforts, but the quality of those leads and the efficiency of your ad spend are true indications of a successful marketing campaign. Our Logical paid search strategists were early adopters of Performance Max, and always utilize Google & Bing's latest advancements to ensure you stay ahead of the competition. We couple cutting edge strategy with rigorous testing to ensure you get the most out of every dollar spent.
Paid search results that compound
Increase in PPC conversion rate YoY on both site clinic traffic.
Increase in cost per lead.
Click Through Rate improvement. Messaging strategies that work.
Efficient bidding strategy that significantly decreased CPCs.
Overall ROAS improvement.
Our paid search process
Research through reporting — a full-funnel approach built for scale and efficiency.
Research & Discovery
Before we start optimizing your PPC campaigns, our strategists want to meet your marketing team and learn everything about your target audience, competition, and business goals.
Strategy
Next, we build your paid search framework using a full-funnel approach—driving brand awareness with display and search ads while also generating leads and conversions.
Setup
Once the strategy is mapped, our PPC team creates ads by establishing your account structure, performing extensive audience and keyword research, and designing responsive ads.
Monitoring & Optimization
Ongoing monitoring is key to effective PPC management. We ensure ad spend is optimized for high-converting campaigns and stays on budget.
Reporting
We provide interactive reports with clear campaign data to support informed decisions and align PPC performance with broader marketing goals.
Our Approach to PPC Management
At Logical Media Group, we take a data-driven approach to PPC campaign management. Our process includes:
- Comprehensive account audits and competitive analysis
- Custom campaign structures based on your business goals
- Regular bid management and budget optimization
- A/B testing of ad copy and landing pages
- Transparent reporting and performance analysis
Our PPC services
Google, Microsoft, remarketing, and landing pages — managed as one performance system.
Google Ads Management
Strategic campaign setup and optimization across Search, Display, and Shopping networks to drive qualified traffic and conversions.
Bing Ads Management
Expand your reach beyond Google with targeted campaigns on Microsoft's advertising networks.
Remarketing Campaigns
Re-engage visitors who have interacted with your site but haven't converted with strategic remarketing ads.
Local PPC Campaigns
Targeted campaigns focused on reaching potential customers in Chicago and surrounding areas.
Landing Page Optimization
Conversion-focused design and testing to maximize the ROI of your paid search spend.
Paid Search FAQs
What is Paid Search, and how does it work?
Paid Search—also known as Pay-Per-Click (PPC) advertising—allows your business to appear at the top of search engine results when users search for relevant keywords. You only pay when someone clicks on your ad.
What platforms do you manage Paid Search campaigns on?
We manage campaigns across Google Ads, Microsoft (Bing) Ads, and other paid media platforms depending on your goals and audience.
How do you determine which keywords to target?
Our team conducts in-depth keyword and audience research to identify high-intent, cost-effective search terms aligned with your business goals.
How much does PPC management cost?
Costs vary based on your budget, industry, and competition. We work with you to define a scope and ad spend strategy that maximizes ROI.
Do you provide reporting and optimization?
Yes, we provide interactive reporting and schedule regular check-ins to review performance, test new strategies, and refine campaigns.
Can PPC work alongside SEO and other channels?
Paid Search works best when integrated with SEO, display, remarketing, and landing page optimization — which is exactly how our performance team operates.
Ready to grow with paid search?
Let's build campaigns that drive qualified leads and measurable ROI.
Get a Free Consultation