Digital Marketing FAQs

After deciding to work with Logical Media Group, the first step in our process is to schedule a formal kick-off meeting. In this meeting, we will discuss your overall goals and objectives for the project and learn as much as we can about your business and audiences, striving to become an external part of your marketing department. From the knowledge gained in this meeting, our team will devise a forward moving strategy to meet your goals which will determine the layout and design of your website. Our team determines the pages that should be included on your website and how each will be prioritized in the navigation to enhance user experience, informational flow, and conversion rates. In this step, our team sketches out mock-ups of each unique page of your website. This allows for our clients to have a clear visual representation of the website from a design and content standpoint before any actual coding has begun. Now that the Sitemap and Wireframe steps have been completed, our development team can begin the process of building your website on our staging server. The website will not be live to anyone outside of your company, but our team will be able to provide a link which allows for you to interact with the website as it is being built. To guarantee the website functions 100% as promised, our team takes the fully developed website through a vigorous testing process. This assures all functionality, responsiveness, and design elements are fully operational prior to the scheduled launch. We empower our clients to be able to update and retain full ownership of their newly launched websites. Our team will provide thorough WordPress training on the tools needed to update, maintain, and scale your website moving forward.

This is one of the most important steps as we understand who you are as a brand. Understanding the brand voice of your organization is vital going forward for whatever channel, or channels, you are utilizing with Logical. After meeting with your Account Manager — who will guide you through the partnership and be your point of contact for the Logical team that works alongside you — and the rest of the team, then the real work begins for the team. Creating the digital marketing strategy for any client — including what KPIs to hit and understanding the specific metrics that will be best reported on to, in the future, grow the campaigns to their fullest capacity — is the true meat and potatoes of our partnership. Building out the marketing strategy for SEO or PPC campaigns or email automations or anything in between is a chance to build our relationships even more and we don't let those chances go to waste. Because we set those KPIs and want to track the data and metrics to showcase to you, the client, what is working and what is not working, we understand that there needs to be a cadence for weekly, bi-weekly, monthly, quarterly — whatever it is — check ins between the Logical Media Group team partners and the client partners.

Logical Media Group partners with clients in a wide variety of industries. We pride ourselves on the ability to fully immerse ourselves in your business and become a true extension of your team through understanding your clients or consumers as well as delving into the brand awareness of the organization. Although we have clients from across the country, we enjoy the opportunity to work with clients that are local to the Chicago area. Industries include: Real Estate and Construction, Software and Technology, Restaurants and Bars, Law, CPG, Consulting, Finance, and Education.

Logical has worked with clients of all different shapes and sizes, from Fortune 500 companies to up-and-coming small businesses to local nonprofits. Our digital marketing experts are here to guide you in your digital marketing strategies. Regardless of the types of digital marketing for which you utilize Logical Media Group, our team members will look to your business goals and identify key performance indicators to strive for, achieve, and surpass.